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“Kwentong Alaga sa Generika” is a Facebook promo embedded in a Facebook application. Contestants are asked to upload an entry with two components: Story and Photo. Stories must describe how Generika can take care of the participant or (if participant is not yet a customer of Generika) how Generika can improve the participant’s life. Photos must be of the participant in the story.
Users can vote for their favorite entries.
Judges will choose the winners based on the following criteria:
| Highest Number of Votes | 10% |
| Creativity | 20% |
| Writing Quality | 40% |
| Picture Quality | 10% |
| Relevance to Theme ‘Alaga ka’ | 20% |
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